Marco's Pizza has unveiled a project to accelerate its digital capabilities and drive growth. The brand's strategic investments in technology and innovation center around migrating to a 100% cloud-based proprietary technology platform — Marco's Order Management System (MOMS).
This platform is designed to improve the customer experience as well as simplify operations for the franchisees and store team members. Testing is currently underway with plans to roll out first into all company-operated stores by year-end, with franchise locations to follow in 2023. The fully integrated system supports payment processing and the point-of-sale (POS) system, with integrated conversational ordering, labor scheduling, inventory management, and a cloud-based reporting dashboard with centralized data management capabilities.
By housing its own data, the system can also enable all sorts of applications both now and in the future, allowing Marco's to respond to rapid digital change. Marco's can pivot and plug in additional technology features for customers as they become available, such as:
"This is a truly remarkable project and we see immense value in the ROI of this endeavor, which many QSR brands have not pursued due to its massive undertaking," Rick Stanbridge, executive vice president and chief information officer for Marco's Pizza, said in the release. "We've been building upon strong platforms and adding exceptional additions and functionality that will be a benefit to both our franchisees and customers as we prepare for the future."
By owning and operating the customized cloud technology platform, Marco's can reduce the need for middleware — plus it will be a device-agnostic system, providing a huge savings to franchisees. The purposefully built, fully-integrated solution is easy to deploy and efficient to manage with essential features and functions that will help franchisees run their business more efficiently. When franchisees convert to this platform, Marco's can digitally monitor the POS system and dashboards via a network operations system that functions as a command center. This gives Marco's access to every digital device — customer facing or back of the house.
The brand has invested millions of dollars in technology innovations throughout the next few years. Such projects include its recently announced voice-to-text initiative, the continued adoption of third-party delivery, utilizing AI for generating automated promise times, vetting and testing automated kitchen innovations, ghost kitchens, and new operational equipment.
Marco's has more than 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas.
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